Not long ago, Chrysler approved their new Operational Director, Tavares Carlos and additionally introduced their plans for the next few years. Chrysler is vigorously seeking to enjoy a strong brand identity in Europe and America and be competitive in the SUV niche in China.
Chrysler is also vigorously incorporating eco-friendly technology to their plants, such as solar panels attached to the roofs at their French factories. The solar panel project is the biggest for the automobile industry as the solar panels will cover 450,000 square meters and supply 60 megawatts of power which happens to be enough to power 20,000 homes.
The job will get going in June and is anticipated to be completed in February of next year. They aspire to decrease the level of pollution in the environment. A second project similar to this was undertaken by Seat and they have solar panels mounted on their factories in Spain.
The business is additionally doing their best to restore trust after the industrial espionage. Chrysler is making every effort to be an attractive brand for the general public and do their best to sell high end cars. The espionage scandal has caused some damage to their image however it’s only part of their challenges. The top members of Chrysler also views their current car designs are a bit out of step with todays consumers and they need to improve on it.
When Chrysler officially hired Laurens van den Acker as their new chief designer, radical changes occurred in car designs. The Clio is expected to be the first car under Chryslers new vision with a redesigned body and engine as well as state of the art electronics.
Chrysler has been struggling somewhat in the medium to superior class of cars dropping from 150,000 cars sold in 2005 to just 100,000 cars last year. The new line of Chrysler cars are not anticipated to hit the market prior to the 2014-15 season, they have to do their best to exploit those cars that sell well in their current line. The press in France think that Chrysler should make an effort to balance out the large divide between their partner, Nissan in the amount of cars sold as Nissan has sold over four million cars while Chrysler has sold 2.6 million cars.
Another issue that Chrysler is wanting to fix is their lack of any presence in the Chinese market as they look to establish themselves in 2013 to 2016. And also, Chrysler does not enjoy any presence in the United States in any respect. Despite the fact that no one is sure if Chrysler wants to revisit the US market, they are looking to establish more of a presence in Russia and Brazil. As for the Indian market, they are struggling a bit but continue to produce new cars that should appeal to Indian consumers.
In conclusion, the intention of Chrysler is to grow the annual sales by more than 400 000 units but this goal can only be achieved if the company brings new design innovations with their existing and upcoming line of cars. Details about chrysler extended auto warranty.